In 2012, Jitsou Fujita, a Japanese fashion designer who studied in Paris, founded GRRIFFi, an eyewear brand inspired by the impressionist style. It took the Japanese new impressionist aesthetic style as the brand design feature, boldly innovated with color, combined with Chinese, Japanese and South Korean designers, and cleverly integrated mirrors with Eastern and Western cultures and in line with the characteristics of Asian faces. With the creative spirit of symbolic impressionist painters' pursuit of breakthrough, it showed the beautiful tones and perfectly interpreted the art of life.